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Top 7 Ways To Make Your Client Fall In Love Tips
2 years ago

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With Valentine’s Day just passing
and spending some much-needed
quality time with my beautiful
wife Karen, I came upon a
revelation. The exciting, scary,
life-affirming and sometimes
exhausting experiences happening
in my life at home as a new
husband and father had new-
found relevance for me as a
senior user experience
professional at Motivate Design.

1.We are Equals. With this
sentiment of equality in a
relationship, I felt like this
seemed like a good place
to start. ...

2 Think Positively about your
Partner. ... 
3 Spend Time Together. ... 
4 Express Affection. ... 
5 Say You're Sorry. ... 
6 Find Compatible Partners.
... 
7 Fall in Love Every Day.

After more than a decade of
working within an in-house
design team, I hit a point where I
felt the need to take the next
phase of my career in a new
direction. This desire to go from a
large, multinational financial firm
that housed its own internal UX
team to a smaller, more nimble
and surprisingly more diverse
environment was for me like
moving into a whole new world. 
From the start, the language and
day to day vocabulary was new.
For example, the word “client”
took on a completely new
meaning.

Within my previous in-
house experience, clients could
have been considered more akin
to a familial relationship–kind of
like siblings.

Depending on the
engagement, sometimes my team
and I needed to play the older
more responsible role in order to
demonstrate thought leadership
and direction.

However in other
projects working with internal
client/partners, we were looking
to shake things up and so we were
viewed as the snotty, bratty
young’uns.

When I moved to an agency
setting, I came to realize that
relationships with our clients
were different. Things felt more
professional in that there was less
of the older versus younger sibling
power-play dynamic but rather,
more of a courtship type of story
arc.

Upon reflection, I began to
wonder if that love-based
relationship parallel could best
describe the agency/client
interaction. In true user
experience fashion, I began to
analyze and compare the ups and
downs of this relationship.

Out of
this exercise, I think I found a
way new perspective on how I am
now managing the exchange and
work that I’m currently doing for
our clients and thought it would
be helpful to share:

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1.We are Equals 
With this sentiment of equality in
a relationship, I felt like this
seemed like a good place to start.
From a business perspective, I’m
not saying that if you are a small
agency the only way to establish a
true partnership is to work with
small clients. Rather, the angle
from which I am thinking aligns
more in terms of attitude. If your
client is treating, you like a “paid
subservient” then you are not
working as equals towards a
solution.