Your Are About To

Share;

Gist

Wizkid's Day on YouTube portrays Afrobeats in new light [Originals Review]
4 years ago

Enter Your New Title ⬇️ Imagelink⬇️
Attachment Type

Or area Leave Blank

keywords (20words!)	Phrase(title!)	Video Download (link!)

Download link (Audio)	YouTube Video link!	box(closed!)	box (closed)
/topic?id=20449-wizkids-day-on-youtube-portrays-afrobeats-in-new-light-originals-review

Change to your Rightful category below ⬇️
Enter Your Text’s Here ⬇️

Wizkid - YouTube Originals. (YouTube/Wizkid)
Wizkid on YouTube Originals is the internet
equivalent of a special on major late-night
American TV.
A few weeks ago, Nigerian superstar and young
OG, Wizkid released his third album to major
trends and conversation. While the album is
polarizing, its reception has been more positive
than anything Wizkid has released in the last three
years. Fast forward to November 19, 2020, Wizkid
stars in a four-hour set on ‘YouTube Originals.’
For context, the last YouTube Originals episode
featured celebrated supergroup, Major Lazer. For
further context, one-third of Major Lazer is a
legendary American DJ/Producer called Diplo. Other
honorees include Justin Bieber, Michelle Obama,
David Blaine and Paris Hilton.
But here, Nigeria’s very own Wizkid features on a
special that lasted for more than three hours.
 
<a>#Wizkid</a>kills it in <a>#WizKidLiveYT </a>trending at No #1
worldwide! <a>
@wizkidayo https://t.co/1ze1xoo1Lw</a>
— World Music Awards (@WORLDMUSICAWARD)<a>
November 19, 2020</a>
When history is being documented, moments like
this might take a backseat to ‘greater’ moments
like Wizkid’s alley-oop on Billboard Hot 100 No. 1
single, ‘One Dance, ’ Burna Boy ’s widespread
celebration, media love and Grammy nomination or
Davido ’s silver plaque for ‘Fall, ’ but it’s moments
like ‘Original’ that really show how far Afrobeats and
its biggest stars have come.
Wizkid on YouTube Originals is the internet
equivalent of a special on major late-night American
TV. Even though late-night American TV is
prestigiously ingrained in white American culture,
YouTube is open to a much larger audience. As the
event went on #WizkidLiveYT became the number
one trending topic worldwide.

<a>@wizkidayo 's #WizKidLiveYT</a>is the #1 trending
topic worldwide.<a>
— chartdata_nigeria (@chartdata_naija)</a& November
19, 2020

It is also on par with performing at most
international spectacles - the world watched and
Wizkid was at the forefront of this ride. When Made
In Lagos dropped, it debuted in the top 10 of
Spotify ’s global album charts alongside albums by
global superstars like Sam Smith and Ariana
Grande.
Three songs from the album debuted in the top 10
of the US iTunes Chart. While none of these
superstars is yet to have an independent US
Billboard Hot 100 top 40 record, they are definitely
global superstars now. That’s why Burna Boy’s
album didn’t have a Nigeria-focused single, why
Made In Lagos is geared towards a Caribbean and
European audience.
It might have taken Davido’s A Good Time three
years to accumulate one billion streams , Wizkid
even longer to accumulate two billion streams on
Spotify while it took Lil Baby only three weeks to
accumulate one billion streams for My Turn, but
times have still changed.
Four years ago, Wizkid on a YouTube Originals
episode couldn’t have happened. Wizkid is now a
global superstar who is getting some superstar
treatment in a large conversation.
If there was ever any moment to show how Wizkid
has come as an artist, it was this. More importantly,
this is a victory for Afrobeats and where it could be
headed. Wizkid has always been a totem of
representation in his Nigerian - nigh African -
generation and this was a spectacle that proved to
be an ascent.

Wizkid Killed reckless performance 
<a>

#WizKidLiveYT pic.twitter.com/2NWK3RcZQX</a>— Moshpuppi (@moshpuppii) November 19, 2020
WizKid said "Ni Ojuelegba o, SARS burst my
brother's"
I love this man <a>#WizKidLiveYT
pic.twitter.com/CS8HX2iNfd</a>

— #MadeInLagos (@Bayor_arts)<a>
November 19, 2020
</a>

On the show, Wizkid was a father, an artist, a
celebrity and a fashionista. Aided by his son, Zion,
he was calm and collected at different points of the
special. Julie Adenuga - with shockingly long locs -
supported the show as pseudo-anchor before her
older brother and Grime legend, Skepta aided
Wizkid to perform, ‘Bad Energy’ and ‘Longtime.’
On his way to the event, Wizkid discussed his peers
like Adekunle Gold and Tekno. He then hugged his
stylist and praised her trusted impeccable taste.
Adenuga, a DJ and OAP then chatted with Wizkid’s
drummer for the night. Props went round and the
stage was set.
Dressed in an all-black outfit, shades and grills -
his new obsession, he thrilled fans with song after
song. The stage was a bed of flipping lustre,
Wizkid was a man beloved by all around him.
Arguably, the moment of the night was when the
digital board behind Wizkid changed into the
Nigerian flag.
It went hand-in-hand with Wizkid’s conversation on
his way to that venue for his performance. He
lamented the ongoing situation of things in Nigeria
and his mood switched from giddy to morose
within seconds. While the drummer and the backing
singers were brilliant, the stars of Wizkid’s
performance were the saxophonist and the white
guitarist.
It showed that Wizkid rehearsed for the event and
had even trained his vocals.
The downsides
As the night celebrated the continued rise of
Afrobeats, it also subtly pointed to the subtle
westernization/Europeanization of Afrobeats and
there’s nothing any of us can do about it. At this
rate, British Afrobeats seems to be taking the lead
over the actual sound from Africa. It seems like
everything major occurrence with Afrobeats these
days is tailored to foreign markets.
This reality is also aided by our superstars. On the
night, Wizkid’s accent was even distinctively non-
African. We might point to COVID-19 and everything
around it, but the entire environment of that
YouTube Original episode was far more British than
it was Nigerian. Yes, superstars cannot be held
back.
Like any human, they are more concerned with
conquering unconquered realms. However, in a bid
for unprecedented success, the origin must not be
ignored. The biggest win from this ‘Afrobeats to the
world’ moment should be about how it significantly
benefits the markets back home and how it reflects
organically home.
While Wizkid discussed Adekunle Gold and Tekno,
a moment presented itself for Wizkid to shine some
light on some young Nigerian artists - even the
niche/underground ones. He doesn’t owe it to
anybody, but as a young OG, Wizkid is stepping
into the realm of a kingmaker and kingmakers
crown kings.
Equally, the Boluwatife moment and the
conversations formed around it seemed inorganic.
A Day In Live: Wizkid is also a very questionable
tag. However, that can be forgiven.
The end…
But when all is said and done, Wizkid is a real
winner on the night. Even the downsides of the
special cannot remotely measure up to what the
night means in the grand scheme - a grand win.
One fully expect this moment to be cloned by
others for branding purposes, it was spectacle
that's worthy of admiration.
This is what dreams are made of…
Join the "Sabi" Don't miss a thing,
get the latest updates to fuel your
conversation daily
clique

AD
Wizkid - YouTube Originals. (YouTube/Wizkid)
#Wizkid kills it in #WizKidLiveYT trending at No #1
worldwide! 
@wizkidayo https://t.co/1ze1xoo1Lw
— World Music Awards (@WORLDMUSICAWARD)
November 19, 2020
. @wizkidayo 's #WizKidLiveYT is the #1 trending
topic worldwide.
— chartdata_nigeria (@chartdata_naija) November
19, 2020
Wizkid Killed reckless performance #WizKidLiveYT pic.twitter.com/2NWK3RcZQX
— Moshpuppi (@moshpuppii) November 19, 2020
WizKid said "Ni Ojuelegba o, SARS burst my
brother's"
I love this man #WizKidLiveYT
pic.twitter.com/CS8HX2iNfd
— #MadeInLagos (@Bayor_arts)
November 19, 2020
WizKid adds<a> #ENDSARS </a>as he tweaks Ojuelegba a
little bit. Lai Mohammed will soon withdraw his
singing license<a>. #WizKidLiveYT</a>

— JJ. Omojuwa (@Omojuwa) <a>November 19, 2020</a>

It went hand-in-hand with Wizkid’s conversation on
his way to that venue for his performance. He
lamented the ongoing situation of things in Nigeria
and his mood switched from giddy to morose
within seconds. While the drummer and the backing
singers were brilliant, the stars of Wizkid’s
performance were the saxophonist and the white
guitarist.
It showed that Wizkid rehearsed for the event and
had even trained his vocals.
The downsides
As the night celebrated the continued rise of
Afrobeats, it also subtly pointed to the subtle
westernization/Europeanization of Afrobeats and
there’s nothing any of us can do about it. At this
rate, British Afrobeats seems to be taking the lead
over the actual sound from Africa. It seems like
everything major occurrence with Afrobeats these
days is tailored to foreign markets.
This reality is also aided by our superstars. On the
night, Wizkid’s accent was even distinctively non-
African. We might point to COVID-19 and everything
around it, but the entire environment of that
YouTube Original episode was far more British than
it was Nigerian. Yes, superstars cannot be held
back.

Wizkid went too hard on TRUE LOVE performance <a> #WizKidLiveYT
pic.twitter.com/GPny9VRq5X</a>
— Moshpuppi (@moshpuppii) <a>November 19, 2020</a>

Like any human, they are more concerned with
conquering unconquered realms. However, in a bid
for unprecedented success, the origin must not be
ignored. The biggest win from this ‘Afrobeats to the
world’ moment should be about how it significantly
benefits the markets back home and how it reflects
organically home.
While Wizkid discussed Adekunle Gold and Tekno,
a moment presented itself for Wizkid to shine some
light on some young Nigerian artists - even the
niche/underground ones. He doesn’t owe it to
anybody, but as a young OG, Wizkid is stepping
into the realm of a kingmaker and kingmakers
crown kings.
Equally, the Boluwatife moment and the
conversations formed around it seemed inorganic.
A Day In Live: Wizkid is also a very questionable
tag. However, that can be forgiven.
The end…
But when all is said and done, Wizkid is a real
winner on the night. Even the downsides of the
special cannot remotely measure up to what the
night means in the grand scheme - a grand win.
One fully expect this moment to be cloned by
others for branding purposes, it was spectacle
that's worthy of admiration.
This is what dreams are made of…

name= name=

ADD NEW STORY! Or

VIEW ALL YOUR ARTICLES!
(Home) (Game Center) (Profile) (Earn Coin)

English (UK) Powered By Olajibson™	GOTO UP+

Gist

Click Here To Continue As NoN Login User..